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Single-product & new stores

Find your winning ads fast, then scale what works.

Paid media for new and single-product stores, structured to find profitable winners quickly and pour budget into them.

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0.8× to 5× ROAS see the results

Some of the 45+ companies we've worked with

  • Million Star
  • Inkit
  • Taggart Media Group
  • OnSched
  • GoingVC
  • Fluks
  • Martian Designers
  • Oceans Optics
  • Tillak
  • Copy That Publishing
  • Doctor Vein
  • Empower Tutoring

The challenge

A new store cannot afford to spread a small budget across guesses. You need to find the angle, audience, and creative that convert, prove it with clean numbers, and scale before the cash runs out.

What we optimize to

profit on the products that actually sell.

Not clicks spread thin across the catalog.

A new store cannot fund guesses. We instrument clean purchase and value data first, find the SKU and angle that clear your return target, and put budget there. Losers get cut while they are still cheap to learn from.

How we run it

What changes when the work is run like a research desk.

Proof

What that looks like in a real account.

Ecommerce, swimwear

0.8× to 5× ROAS
Situation
An ecommerce brand stuck at an unprofitable 0.8× return on ad spend, paying more to advertise than the ads were bringing back.
What we changed
We found the most profitable products and scaled them hard, produced video ads to push them further, and kept expanding into new product lines and making those profitable too, all on clean purchase data.
Result
Turned 0.8× into a 5× return on ad spend within three months, then scaled spend four-fold from there while holding a 4× return. It now runs at $30K to $40K a month in revenue from Google, from effectively zero.

Client anonymized to protect their competitive data.

Questions

What clients ask before they start.

We only have one or two products. Is that enough to advertise?

Not an advantage in itself, but if you have a solid product with real product-market fit, a few SKUs can be enough to get initial liftoff. You will likely have to diversify eventually. If you have not sold a single product yet, you are probably not ready to advertise.

How fast will we know if it is working?

Usually by the end of the first month. We set up purchase and conversion value tracking before we scale, so once there is a month of clean data it is pretty clear what is working and what is not, and we are not scaling a guess.

What happens when we add more products later?

The account is built so adding products and budget is a step up, not a rebuild. We diversify into new lines once the core is profitable, the same way we scaled the first winner.

Our budget is small. Is it worth running paid ads?

Yes, if it is spent with discipline. A small budget cannot fund guesses, so we test in a way you can read, find the winner, and put budget behind it rather than spreading it thin across everything at once.

Which platform should a new store start on?

It depends on the product, but we typically recommend Google for new stores, with Meta and Amazon as options depending on where your buyers are. We test angle, audience, and creative on the channel that fits rather than spreading a small budget everywhere at once.

What if our product is in a crowded market?

During the audit we assess how likely you are to reach profitability in that market and make recommendations from that initial analysis. If the economics and demand do not support it, not advertising can be the recommendation too.

Who runs the account day to day?

One senior operator, not a junior learning on your budget. With a tight catalog, that focus is the difference between finding the winner fast and burning the launch budget on guesses.

Get a free advertising audit and strategy report.

Tailored to your business: we audit your account, analyze your market, and send back forecasts, benchmarks, and clear recommendations. No obligations.

Request a free audit