Home services & local lead gen
Pay-per-click for home services and local lead gen, run with the measurement rigor that keeps cost per lead profitable in expensive auctions.
Some of the 45+ companies we've worked with
The challenge
Local service auctions are crowded and the clicks are expensive. Bid blindly and your cost per lead climbs until the channel stops paying. The winners are not the ones who bid the most, they are the ones who know exactly which searches turn into booked jobs.
What we optimize to
booked, profitable jobs.
Not clicks and form fills.
A click on a service ad is not a customer, and a form fill from the wrong town is worse than nothing. We push booking and job-value data back into bidding, so the account spends on the searches that turn into work you can take at a price that pays.
How we run it
Campaigns are built around your real service area and the searches that signal a ready-to-book customer, so spend does not leak to browsers and out-of-area clicks.
Monitoring catches CPL drift and tracking breaks in hours, not at month-end, so a bad week never turns into a bad quarter.
We watch competitors' live ads and bids and press for position only where it pays for itself.
Proof
Client anonymized to protect their competitive data.
Questions
Yes. Campaigns are drawn around your real service area, not a radius the platform picks. Out-of-area clicks get cut as the data comes in, so budget stays on the towns you can actually drive to.
They do. We set up call tracking and feed booked, qualified calls back as conversions, so bidding optimizes to the calls that become jobs, not just the ones that ring.
That is what the continuous monitoring is for. We watch cost per lead daily, not at month-end, so when an auction heats up or a competitor pushes bids, the account is adjusted while it still changes the outcome.
One senior operator, backed by a system that catches drift early. You are not handed to a junior, and you are not one of fifty accounts on a manager's spreadsheet.
For lead generation we run Google Search, and Performance Max with video ads where we can set up the offline conversion tracking to feed it.
In weeks, not days. We set up clean tracking first and watch the account closely so problems get caught early, but moving cost per lead to a better, stable level takes a few weeks as changes take effect and the data comes in. We would rather be straight about that than promise overnight wins.
We look at what is already running and work with what you have: we keep the campaigns that perform, cut the ones that do not, and add our own strategies on top. We avoid shocking an account unless it is not performing at all. On a fresh build we launch on carefully selected search clusters, and on an existing account we add new campaigns where coverage is missing, always benchmarking what is there against what the account could realistically do if it were managed well.
Tailored to your business: we audit your account, analyze your market, and send back forecasts, benchmarks, and clear recommendations. No obligations.