- Situation
- A vein and aesthetics clinic inherited from a prior agency, needing as many bookable consultations as its market could give at a competitive cost.
- What we changed
- We launched on the clinic's three core search clusters to capture the maximum bookable demand, with a CRM consult funnel from raw lead to qualified to booked consult so bidding optimized to real bookings.
- Result
- Roughly halved the cost per booked consultation, from about A$500 to an A$250 to A$315 band, and peaked at 21 booked consultations in a month, with spend synced to demand and modelled for the most leads at the best cost per booking.