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Healthcare & local practices

New patients booked, measured to the appointment, not the click.

Paid media for healthcare and local practices, optimized to booked appointments and the procedures that matter, with tracking done carefully and compliantly.

Some of the 45+ companies we've worked with

  • Million Star
  • Inkit
  • Taggart Media Group
  • OnSched
  • GoingVC
  • Fluks
  • Martian Designers
  • Oceans Optics
  • Tillak
  • Copy That Publishing
  • Doctor Vein
  • Empower Tutoring

The challenge

Patient acquisition is high-stakes and high-CPC, and a click is a long way from a booked, high-value appointment. Loose tracking and broad targeting waste budget on the wrong searches and the wrong patients.

What we optimize to

booked, high-value consultations.

Not clicks and raw inquiries.

A click is a long way from a booked procedure. We build a consult funnel from raw lead to booked appointment and feed procedure value back into bidding, so spend follows the patients who schedule. Tracking is set up carefully and compliantly.

How we run it

What changes when the work is run like a research desk.

Proof

What that looks like in a real account.

Vein and aesthetics clinic

Cost per booked consult halved
Situation
A vein and aesthetics clinic inherited from a prior agency, needing as many bookable consultations as its market could give at a competitive cost.
What we changed
We launched on the clinic's three core search clusters to capture the maximum bookable demand, with a CRM consult funnel from raw lead to qualified to booked consult so bidding optimized to real bookings.
Result
Roughly halved the cost per booked consultation, from about A$500 to an A$250 to A$315 band, and peaked at 21 booked consultations in a month, with spend synced to demand and modelled for the most leads at the best cost per booking.

Client anonymized to protect their competitive data.

Questions

What clients ask before they start.

How do you measure success, a click or a booked patient?

A booked, high-value consultation, not a click. We build a funnel from raw lead to qualified to booked appointment and feed that back into bidding, so spend follows the patients who actually schedule rather than everyone who clicks an expensive healthcare ad.

Healthcare advertising has strict rules. How do you stay compliant?

We set up conversion tracking with the sensitivity healthcare demands, avoid passing personal or health information into ad platforms, and keep targeting and messaging within policy. The numbers stay trustworthy and the setup holds up to scrutiny.

Patient acquisition is expensive. How do you keep cost per booking down?

By optimizing to booked consultations and procedure value rather than clicks, and weighting budget toward the services and locations worth winning. A click is a long way from a booked procedure, so the account is run to the appointment, where the real cost lives.

We offer several services. Should we advertise all of them?

Rarely all at once. We weight toward the procedures and locations with the best demand and value, build out the core search clusters that signal real intent, and add services as the account earns the budget, instead of spreading thin across everything you offer.

Does spending more always book more patients?

No. Past the demand available in your market, extra budget just raises cost per booking. We model the spend that captures the most bookable demand at the best cost per consult, then sync to that rather than pushing budget for its own sake.

How do you compete against bigger clinics with larger budgets?

Not by outspending them. Tighter targeting on high-intent local searches, better tracking, and a stronger booking funnel can win a profitable share of the market without matching their budget. Precision beats raw spend in a local healthcare auction.

Which platforms do you run for practices?

Mostly Google Search where patients are actively looking, with brand video and brand defense where competitors bid on your name. The mix follows where bookable demand actually is in your local market.

Get a free advertising audit and strategy report.

Tailored to your business: we audit your account, analyze your market, and send back forecasts, benchmarks, and clear recommendations. No obligations.