Sell across the whole catalog, not just the hero products.

We start by analyzing your sales order data to find the strongest candidates to advertise, whether whole categories or individual SKUs, instead of treating the catalog as one blob where a few products carry it and the long tail drains spend. We weight budget toward what the data says will return and keep feeds clean so the algorithm pushes the right products at the right margin. On an existing account we work with what is there and still launch new categories or lines where coverage is missing, depending on the state of the account.

Platform ROAS counts revenue, not margin, so a high number can still lose money on low-margin SKUs. We build the real cost picture for your catalog so optimization chases profit you can verify, and we will advise on pricing and operations where those are the real constraint.

Performance Max can be powerful across a large catalog, but only with clean feeds, sensible product grouping, and proper asset and brand controls, otherwise it hides where the money goes. We set the mix per account and keep enough structure to see and steer what is selling.

For ecommerce it is half the account. Titles, images, attributes, and category data decide which searches you show for and how well the algorithm can sell. Cleaning and enriching the feed is often the fastest win on a large catalog, before touching bids.

It is, if spend concentrates there by accident rather than by choice. We keep the heroes profitable while deliberately testing the next tier of products, so the account is not one seasonality swing away from trouble.

Big catalogs drift as inventory, margins, and seasonality change. We track performance at the product, product line, category, and account-wide levels, not just account totals, so a product or category going unprofitable or a broken feed is caught early instead of eating budget unnoticed for a month.

Google Ads is the core, and we run Meta and Amazon too. For store founders we often recommend Google first, then Amazon, then Meta as a sequence, though the reality is you can scale to very high revenue on a single channel per store. Clean feeds and a deliberate structure matter more than the channel count.