Big ecommerce & many SKUs
Sell across the whole catalog, not just the hero products.
Paid media for large ecommerce, with the data work to forecast which categories deserve budget and the structure to sell across your inventory.
The challenge
With hundreds or thousands of SKUs, the easy money hides in a few products while the rest of the catalog quietly drains spend. The job is to find where the margin actually is and structure the account to chase it.
How we run it
What changes when the work is run like a research desk.
-
Category-level forecasting.
We forecast which categories are worth advertising and weight budget toward the ones that return, instead of treating the catalog as one blob.
-
Feeds and structure as first-class levers.
Clean feeds and a deliberate account structure mean the algorithm sells the right products at the right margin.
-
Decisions on your clean revenue numbers.
Every account runs on instrumented revenue data, so optimization chases profit, not just the ROAS the platform reports.
Some of the 45+ companies we've worked with
Want PPC campaigns that pay?
Find out in a free strategy session whether Hovestadt Marketing is a fit for your revenue and lead goals. No obligations.