Enterprise-grade leads, not the cheapest form fills.

Optimizing to raw form fills floods the pipeline with noise. We optimize to qualified leads by wiring your CRM's qualified and won-deal data back into bidding, so the platform learns to find leads sales can work, and we narrow targeting to the terms that signal real intent.

By measuring leads on quality, not cost. A cheap form fill that never qualifies costs more than a pricier lead that closes. We optimize to sales-qualified leads and pipeline, so the account is rewarded for fewer, better leads rather than cheap volume.

Yes. Qualified phone calls can be fed back as conversions, and offline-conversion tracking ties a deal that closes months later back to the original click. That is how a long, offline B2B cycle still informs bidding instead of being invisible to it.

We connect your CRM to the ad platforms so lead stage and deal outcome flow back to the click that created them. We have proprietary technology your CRM can send data to, and we route it into your Google Ads account automatically, so you do not have to worry about a complex setup. Bidding then learns which clicks become pipeline and chases more of them, which is what separates serious B2B accounts from cheap-form-fill shops.

Yes. High-value and even seven-figure deals come through paid search when the account is built around the searches buyers run while researching a solution. The work is capturing that high intent and feeding qualified pipeline back into bidding, so the platform chases the clicks that turn into real opportunities, not just cheap form fills.

It depends entirely on the CPCs of the keywords you are going after. For lead gen you want at least 5 to 10 clicks a day, so your average CPC on high-intent keywords multiplied by that makes a sensible starting daily budget. High lead values usually justify higher costs per lead, so the budget follows what a qualified opportunity is worth to you, not a generic benchmark.

Google Search where buying intent is clearest, plus Performance Max with video once offline conversion tracking from your CRM is feeding it. We run Meta and LinkedIn too for some B2B offers, depending on the audience, and we narrow to the terms and audiences that signal real intent.